Does Technology Have the Ability to Fix the Rift and Rivalry?
It is not a surprise that there are always rifts between the marketing and sales department in business, in fact there’s a study that shows that those in marketing department aren’t happy with the level of communication from the sales department.
Is there anything that can be done? Truly this is not something to just like its chances on hope since your business can seriously suffer. Gladly, there’s a way that this can be changed altogether, through technology – Celigo – the smart cloud integration platform as a service is an app for everything.
Communication and Collaboration Efficiency.
Nearly all issues that marketers and sales people have with each other comes from a lack of proper communication and collaboration between teams. In such scenarios, where neither of the team speaks to each other, your business will be ruined hence the need to have a structured channel for communication like Celigo – the smart cloud integration platform as a service is an app for everything, which has a channel like the one in Slack.
Nevertheless, communication and collaboration is essential as both departments depend on each other for profitability. Marketers might have all the content that sales people need to close deals. If the teams can collaborate in creating content then it is much easier for the sales team to close more deals.
Form an SLA
It is essential that both teams are aware of their position. Therefore, the service level agreement is the best place to start – the document needs to be reviewed, defined and measured. Gather your team together and come up with everything from the buyer personas to the lead definition and end gpals – feel free to use Celigo.
Nonetheless, with time, you need to go through your SLA agreement and ensure that it is working. This can be done by using some data and analytics to come up with some metric that s able to ensure that the revenue goals, number of leads for marketing and conversion rate stay afloat.
Looking at the buyer journey.
Immediately you’re done working on the SLA, you should get some time to define the buyer journey which means the journey customers expect as they purchase the product to the minute it comes right at their doorstep – apparently, this can done through the Celigo platform.
This is the most important aspect of sales, as most companies end up giving their sales team different information as compared to what the marketing team had advertised or even hear a repeat of the same information.
That is why it is important to use platforms like Celigo – the smart cloud integration platform as a service is an app for everything, that can integrate your sales team with the marketing team for easier communication.
Researched here: official statement